When a company or charity wants to contact potential new customers they aim to contact people whose characteristics match their current customers.
Once a company or charity has identified the characteristics of potential customers or donors it will purchase lists of customers that match those characteristics.
To make sure consumers registered on the MPS are not sent the mailing, the prospect mailing list is cleaned against the MPS file.
If there is a match between a consumer’s name and address on the mailing list and on the MPS the company knows not to send the mailing to that consumer.
It saves companies money not to contact people who have indicated they are not interested in receiving mail.
A mailing campaign can take several weeks to prepare. Selection of the lists to be mailed is one of the first stages in preparation of a campaign.
That’s why it can take 2 - 4 months for a registration on MPS to have a full effect, you will however notice a gradual change over this period.
The Mailing Preference Service will stop personally addressed unsolicited mail, you can still expect to receive mailings from companies you have done businesses with and charities whom you have contacted.
You may also receive mail from small local companies. If you would like these mailing to be stopped, you must notify these companies directly. We cannot guarantee that overseas mailings will be stopped.
The Mailing Preference Service is fully supported by the Direct Mail industry.
The Service provides a valuable free service to everyone who wants to have a say about the post they receive.